There was a time in craft beer...many moons ago...call it, oh, 2014...when craft came first and brewers created the beers they wanted to drink. Smooshy itself is shoo-shee. With a little ou...shee. Smooshy is effortless yet brutal. Listless yet sentimental. Smooshy is always tomorrows and never goodbyes. Smooshy is to smoosh, and to smoosh is to human.

Smooshy beers are brewed and priced for everyone. Let's stop with the pretense. We keg now and plan to bottle in 16.9 oz bottles because we think they're fucking cool. We focus on hoppy beers & lagers because they perfectly define Old & New World brewing traditions. And those are the kind of pops we're proud to pour in our pieholes.

We think the 1970's were the peak of American fashion & marketing. We geek on ghastly ghouls & gritty pulp rags. We fiercely stand for the rights of marginalized citizens of the world, and we reflect in the anger that poetry provides us. We'd say we're a mashup of art & science, but science is an art. We love chopping wood and watching Slap Shot and eating pizza & landjaeger.

We promise to always brew with the highest quality in mind & purest ingredients on hand. We hope you'll love all our beers. But if you don't like our smokebiers...well...poop on you. Smooshy has roots in Upstate NY & Colorado, and we're proudly Wisconsin through and through.

Smooshy also revels in jingles. Sing along:

. . . . . . . . . . . . . . .
♫♫ Smooshy Makes Beer has a way with B-E-E-R....G-N...A? ♫♫